Vintage Creative Guideline
Art Directing & Design project management
Background and Aim: Vintage styled MONOPOLY products are still very popular and are often produced as a ‘exclusive’ product with key retailers.
Internal and external licensee do not have a single point of reference to create a cohesive style.
Products are referred to many different ways and the brand needs cohesive brand identity promote in the global market.
Design a Style Guide with a style that is easily distinguishable from the current MONOPOLY ‘Classic’ style. Whilst sitting comfortably along side with other MONOPOLY products.
Deliverable: A style guide to directs and provide design assets for production of all MONOPOLY vintage theme products.