MONOPOLY

Vintage Creative Guideline

PROJECT SCOPE:

Style guide

Art Directing & Design project management

Background and Aim: Vintage styled MONOPOLY products are still very popular and are often produced as a ‘exclusive’ product with key retailers.

Internal and external licensee do not have a single point of reference to create a cohesive style.

Products are referred to many different ways and the brand needs cohesive brand identity promote in the global market.

• Retro
• Nostalgia
• Vintage
• Classic
• Reproduction

DEISGN BRIEF:

Design a Style Guide with a style that is easily distinguishable from the current MONOPOLY ‘Classic’ style. Whilst sitting comfortably along side with other MONOPOLY products.

Deliverable: A style guide to directs and  provide design assets for production of all MONOPOLY vintage theme products.