CRAFY – FUN DOUGH

Brand Identity Design

CLIENT: SUNMAN – TOYZZ

Brand Project Director: Yesim Kunter

PROJECT SCOPE:

Brand Identity Design: CRAFY

ReBrand Sub-Brand Identity: FUN DOUGH

Packaging Graphic Architecture Design

Brand Assets Design: Logo, Colours, Font,

Style Guide Design

Art Directing

DESIGN BRIEF:

Create a Brand identify for “CRAFY” with modern European toy brand look.

Redesign the sub-brand logo for “FUN DOUGH” with fun and playfulness of Dough craft toys.

Redesign packaging graphical architecture and create a style guide for the Turkish toy market.